Back to work

So I started work this past Thursday at The Collaboratory, an Omnicom division that started up from their agency, RAPP. The purpose of The Collaboratory is to provide the client (in this case, HP’s Technology Services Group) with a single, world-wide agency for World, Regional and Local marketing, in order to bring economies of scale to their advertising budget, as well as culturally relevant marketing to individual markets. Right now, it’s an extremely new organization, their are parts of it that are already in place, essentially all of Omnicom’s various world-wide agencies are theoretically at our disposable during this transition period while HP and Omnicom gear up to implement this new process. I shan’t say too much, I’m sure a lot of the ideas behind either the campaigns or relationships with partner agencies are not publicly known yet, so this is another short post…

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